Every product has a story. FRESH badges are a way for sellers to share that story with you. Which in turns lets you browse differently and more creatively online.
Our goal is to help you easily discover items that align with your buying choices.
Look for these badges to learn how each product helps you buy better.
Fairtrade or better business practicesMukesh's business Ridhi Sidhi in the beautiful city of Jaipur in India is a family business with the brothers all working together on different parts of the business. There's a building where all the work is done and there are huge rooms with piles of saris, fabrics and the most incredible treasure trove of textiles.
RebornThe sari's are purchased from a village in Bangladesh, washed and the tailors carefully select the combinations to create a unique product. Thousands of sari's that are no longer used are bought from some of the remotest villages in Bangladesh and bought to Mukesh. They are then all washed and carefully selected to choose the best fabrics.